Five Content Marketing Outlets for Real Estate Agents

As a real estate agent you have a world of content at your fingertips. There are photos, videos, floor plans, write-ups – all valuable content that gets refreshed with every new listing. On top of that you have your own industry knowledge, which people out there are hungry for. You need to feed them, and content marketing is how you do it.

Content marketing is the consistent supply of this information and content into the marketplace. It’s a way to expand your reach, widen your sales funnel and draw people to your brand. It’s a way to establish your credibility, stamp your authority on the industry and convert interest into sales. Sounds daunting? Well, it’s a long process that doesn’t happen overnight. You have to chip away at it and not get disheartened, and sure enough the results will follow. Take things one step at a time and don’t overload yourself.

Real Estate Content Marketing

Here are five content marketing outlets for real estate agents you can start with:

Instagram

Instagram is a visual beast, and agents have access to great looking content. So here’s a strategy: drip feed the best professional photos or video snippets of your last listing onto the ‘Gram. This will draw people in with the appealing optics, and then you use Instagram stories or IGTV to establish your credibility. Short videos offering snippets of knowledge, ‘behind-the-scenes’ looks or subtle touts of your successes will help build trust and recognition.

Here’s a hint: use specifically targeted keywords rather than stuffing hundreds of them under your post.

Blog Posts

Here’s where you start to strut your stuff a little bit. You’re an expert on selling houses, your local area, the economy… it’s all knowledge not everyone has. You have the answers to people’s questions on these topics, so use your blog to communicate them. It’s a way of helping people, building their confidence in your brand and convincing them you’re the right person to sell their home. Regular blog updates are great for SEO, they keep your website fresh, and they ensure you communicate the latest information to your followers.

Here’s another hint: Get the Real Estate Writer to write the blog posts for you. Professional real estate copywriting is a time-saving game changer!

eBooks

You’re a successful agent. This makes you a skilled entrepreneur, a master of time-management, an authority on the economy, a champion of motivation and a well-qualified graduate from the school of hard knocks. Sounds to me like you already have the foundation of a self-help eBook! Inexpensive to produce and easy to distribute, eBooks are a great way of building value into your brand. Offering them in exchange for contact information is a big step towards drawing people into your sales funnel.

Infographics

The humble infographic… a seamless combination of visual stimulus and written content. So perfectly suited to social media that we all probably feel a bit overwhelmed by them. But they’re still very effective, as people are 30% more likely to read an infographic than an article. As our attention spans get shorter and shorter, they’re only going to get more popular. Try one out, but unless you’re a digital da Vinci, consider using a professional graphic designer to put it together for you.

Pinterest

This one might seem a bit left-field for real estate agents, but I strongly feel it has a place in increasing traffic flow and awareness of your brand. Pinterest is very focused on imagery and visuals, so use it to promote your branding and your professional photos. Be sure to post a solid mix of advice and inspiration, interspersed with your own listings and self-promotion. You want to look like you’re trying to educate, rather than sell. 

Contact the Real Estate Content Marketing Expert

I’m going to leave you with the two things that make content marketing effective:

– Relentless consistency: information comes and goes at an unforgiving pace. Don’t give people the chance to forget who you are.

– High-quality output: you need to stand out to be noticed. There’s a lot of real estate agents out there, don’t be the one who posts mediocre content!

As always, if you have any questions or need help with your content creation or marketing, drop me a line.