Real Estate SEO
When someone searches for a property in your area, you want to be the first agent that pops up on Google, right? Real estate SEO, or search engine optimisation, is the process of helping your real estate website organically rank higher in Google's search engine results.
When done right, real estate SEO positions you as your local area expert in all things real estate. Your visibility increases and you start getting leads through Google. Leads that convert better than direct mail or print advertising.
Do you want to get found online? Are you ready for an optimised website that educates and informs readers while looking great to Google too? The Real Estate Writer is here to help!
Get in touch below and let's talk all things real estate copywriting and SEO.
What are the benefits of real estate SEO?
Optimising your website for Google and other search engines takes time and effort. The payoff is awesome though! Here are some of the benefits of properly executed real estate SEO:
Online Visibility
If someone searches for a real estate agent in your area and your name pops up on Google, you’re gonna get noticed. Traffic comes through to your website that converts to enquiries. Enquiries convert into sealed deals. Your listing write-ups gain more traction.
Save Money
If you’re getting your web traffic organically through Google, you don’t need to spend as much on paid search ads. SEO traditionally offers a much higher ROI than other marketing methods, outperforming in click-through rates and conversions.
Brand Awareness
Your website is a vehicle to showcase your expertise. When it sits at the top of the search rankings, your expertise has far more credibility. Potential clients gravitate towards you, because if you’ve got the trust of Google then your knowledge and experience are validated!
SEO Doesn’t Sleep
You’re at the top of the search rankings, and you’re not going to drop off once you stop paying for an ad. An investment in your SEO brings ongoing results, so your website is always in a position to attract your next client.
Why choose my real estate SEO services?
Let’s optimise your website for Google’s search rankings by undertaking the following:
Keyword research
This is an essential first step that involves identifying the short and long-tail keywords you want to rank for. We’ll figure out which keywords are worth your efforts and are most likely to bear fruit. Then we’ll implement a content strategy targeting them.
On-site SEO
Once we’ve lined up the right keywords, we need to optimise your website for them. To do this, we create informative content and present it in a way that appeals to Google. Page titles, headers, meta descriptions and the content itself all work together here, with focus also placed on natural interlinking between pages
Technical SEO
There are a bunch of behind-the-scenes factors that go into Google indexing and ranking your site. I’ll take a look at your page load speed, your website structure, the SSL certification, and whether there are any canonical or response code issues
‘Google My Business’ profile
Google My Business is a weapon for local search rankings. We’ll make sure yours is set up properly and optimised to ensure potential buyers and sellers in your local area will find you.
What My Clients Say:
Henry Wong, Remax RevolutionGavin's well-researched blog posts are a powerful addition to my marketing arsenal.
Mario Nagy, Absolute ResidentialThe Real Estate Writer gives a million-dollar shine to all of my properties. Every write-up is an Absolute winner!
Kaan Ristic, Ristic Real EstateGavin hits it out of the park every time with his property descriptions! Five stars from us.
Dili Diliyaer, Diallen MaisonYour real estate copywriting is as impressive as your efficiency! Thanks Gavin.
The home owners are always really impressed with your real estate write-ups, thanks Gavin!Wayne Bennett, Urban Property
First Step - A Real Estate SEO Audit
Let's start with an SEO Audit of your real estate website. This is a comprehensive analysis of your entire website, with a special focus on onsite and technical real estate SEO. Through it, we can identify opportunities for improvement and give recommendations on what can be done to get your site ranking. Amongst other things, a website audit will include the following:
Page Speed Review
Your website loading speed is important for your SERP (search engine results page) ranking. Slow sites don't tend to do so well. I'll check if any of your pages are slow, and figure out the reason why.
Headers and Descriptions
Your headers and descriptions are the first thing searchers will see about your website. You need to hook them in with to-the-point yet detailed words that accurately represent your website content.
Content Quality Review
Google will assess your content using E-E-A-T, which stands for Experience, Expertise, Authoritativeness and Trustworthiness. An audit will decide if your content and blog posts are meeting that criteria.
Test the User Experience
Most customers will tell you their experience on a website will influence whether they get in touch or not. Let's check if you're providing them with a functional and seamless online experience.
Contact Me
Ready to supercharge your real estate website SEO? Let's do an SEO audit and begin your journey to ranking! Get in touch using the form below.
